An interview with Ryan Gellert, Patagonia CEO
Patagonia makes sports jackets and sells climbing ropes, tents and all things designed to enhance the outdoor experience. But that's not all. For many years, the company has also supported our efforts to protect the Balkan rivers. Patagonia uses its skills and resources to create awareness and, through its brand reputation, helps to open important doors. In this interview, Ryan Gellert talks about the project which is so close to his heart - the Vjosa National Park - and about why striving solely to maximize profit is no longer an appropriate business strategy.
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